The first reading of your website, ad, press release, brochure or magazine may be the only chance you have to grab and hold the attention of potential customers and readers. Though the average person may not know why improper words turn them off, they grasp that something isn’t right. As a business or publication owner, you know how important that first impression is… making the difference between a sale or no sale, a loyal customer or no customer.
English is one of the most difficult languages, with origins from so many sources that much of it makes little sense. Even large companies with world-recognized advertising agencies get it wrong. For instance, Toyota’s “Everyday” campaign spread the idea that “every day” is always one word, no matter how it’s used. Not so! We go about our “everyday” business, while we use our Toyota “every day.” There is a difference. A well-designed ad for a food and wine “pairing” event ran for several weeks in a regional newspaper. However, “pairing” was spelled “paring.” It may sound the same, but the ads meaning was changed to partner wine with food “parings,” such as apple or potato skins! Don’t let these kinds of sloppy mistakes creep into your marketing efforts.
From acting as editor for a monthly, eight-page employee newsletter for an audience of more than 1,000, to assigning and editing articles for a magazine with circulation of more than 10,000, Nancy has honed her editing and proofreading skills to a high level.
She served as corporate communications editor for Rodale, Inc. for six years. She was editor of New Homes & Remodeling magazine for several years, and filled the post of acting editor for Lehigh Valley Marketplace magazine during 2009.
◊ Corporate Communications
◊ Editing, Proofreading and Ghostwriting
◊ Employee Newsletters
◊ Internal Communications
◊ Marketing and Web Content
◊ Memos and Emails
◊ Policies and Manuals
